How PRAKOT Measures AI Visibility · Transparent. Reproducible. Independent.

AI Visibility is whether your brand gets mentioned when people ask AI assistants such as ChatGPT or Gemini “which brand is good” or “what should I buy”. If the AI never names your brand, that entire group of consumers may never discover or consider you.

PRAKOT is the AI Visibility measurement system for Thailand, designed to measure what real users are actually likely to see, not what happens to come out of a single ask.

Why asking the AI yourself is not measurement

AI answers change from run to run, and they are shaped by each account’s own context. A single ask is a single sample, not the picture.

Reliable measurement takes experiment design, large-scale sampling, and statistical analysis, exactly like opinion polling: nobody concludes anything from asking one person.

How PRAKOT measures

01 · Design the experiment

We start from question sets that reflect how Thai consumers actually search and decide to buy, covering the full range of search intent: brand discovery, comparisons, price, use cases, and brand-direct questions.

The experiment is designed to reduce the factors that skew results, such as AI variance and per-account context.

02 · Collect data

Each question is sent to multiple AI models and repeated many times under identical conditions.

Every run records the answer, the model, the timestamp, and supporting metadata, building a dataset large enough for real analysis.

03 · Analyze the results

We analyze more than whether the brand was mentioned. The system measures

• Mention rate
• Share of voice
• The brand’s position within each answer
• Consistency of results across runs
• The sources AI cites
• The tone around each mention

Every number is a statistical summary, never a single answer.

04 · Turn findings into action

The report doesn’t just say whether AI sees your brand. It says why.

We show which websites, sources, and content types are currently shaping the AI’s answers, and where to improve to raise your AI Visibility.

05 · Measure again, continuously

AI keeps changing, both the models and the data they draw on.

PRAKOT re-measures in defined rounds, archives every result, and compares backwards, so trends and the impact of your improvements are genuinely trackable.

Frequently asked questions

How do I get my brand recommended by ChatGPT?

AI doesn’t learn from what a brand says about itself. It learns from public information published by others: websites, reviews, articles, forum threads, and other references.

Raising AI Visibility should therefore start with measuring where you stand today, then improving based on what the data shows.

Can I check whether AI recommends my brand?

Yes, you can check free with PRAKOT in a few minutes. The system shows your AI Visibility score, mention rate, and how you compare against other brands in your category.

What are GEO and AEO?

Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) are the practice of increasing a brand’s chances of being cited in AI answers.

As with SEO, the right starting point is not guessing. It is measuring first, then improving systematically.

Why can the results be trusted?

PRAKOT holds to three principles

• Independent We never sell ranking manipulation and hold no stake in the outcome of a measurement.
• Transparent The methodology is published and explainable.
• Reproducible Every result can be re-measured and compared over time.

For companies entering Thailand or Southeast Asia

Thai consumers increasingly ask AI assistants directly which brands to buy. PRAKOT's Entry Radar reports give market entrants a pre-entry baseline: which local and international brands the AI assistants actually recommend to Thai consumers in your category, in Thai, before you commit budget. Contact: support@prakot.app